IMPACT CAMPAIGN
THE FILM WAS JUST A SEED. REAL AND DEFINITIVE CHANGE IN THE AMAZON
WAS ALWAYS THE ULTIMATE GOAL.
The Amazon is like the heart of our earth. Pulsating with life and fostering the most astounding array of biodiversity on the planet, it generates and circulates water throughout the world and helps keep our global climate system in balance. Today, however, it faces unprecedented threats from deforestation and climate change – threats that we have the power to mitigate.
Our campaign is focused on providing direct support to Indigenous frontline communities and leveraging the film to change corporate and public policy globally.
IMPACT CAMPAIGN GOALS
Support for Forest Guardians & Communities
Support Indigenous forest guardians by supplying them with equipment for their missions, political training, and helping them advance reforestation projects, and attain autonomy through sustainable forest product economy.
Amplify Voices From the Territories
Bring the film and guardian’s story to influential film festivals, environmental conferences, and global policy convenings to engage decision maker, corporate executives and the public.
Activate Future Guardians
Engage, educate, and transform by building capacity among Indigenous youth and emerging artists, reaching out to educators and students, and recruiting new allies to amplify the movement.
Direct Support to Indigenous guardians
At the heart of our campaign lies a profound mission: to empower the unsung heroes of the Amazon, the Indigenous forest guardians. The We Are Guardians Impact Campaigns is led by a coalition of Indigenous leaders and activist storytellers working to rally global audiences to preserve, regenerate and celebrate the Amazon Rainforest and its remarkable people. Together, we aim to fortify its resilience, inspire regeneration, and safeguard its legacy for generations to come.
We are equipping the Indigenous forest guardians with the essential tools for their mission. This includes providing transportation, smartphones, drones, cameras, radios, and other crucial resources necessary for effective monitoring and protection of the rainforest. These communities have already been using a lot of these technologies for many years and we recognize it is indispensable in their tireless efforts to combat illegal logging and encroachment. Moreover, we believe that this empowerment extends beyond equipment, encompassing additional training opportunities in organization, leadership, conflict resolution, and technology to enhance their impact.
We also understand the importance of every second and every dollar. That's why our approach is laser-focused: by removing intermediaries, contributions will flow directly into the hands of the communities and guardians who stand as the first line of defense for our planet's most vital natural treasures.
Through donations and grants, we're building bridges between your goodwill and their on-the-ground needs, ensuring swift and impactful support. Join us in this critical effort to enhance the capabilities of those who protect this vital ecosystem.
The Tembé and Guajajara territories, the Alto Rio Guamá and Arariboia respectively, are situated on the easternmost deforested edge of the Amazon and play a pivotal role in the regional climate dynamics. The weather patterns originating here affect the entire Amazon basin, perpetuating a drying feedback loop when forests are destroyed.
We can make a substantial difference by working with these communities to preserve their remaining forests and reforest damaged areas.
REFORESTATION
Building on the deep knowledge and experience of Indigenous communities in reforestation, as well as insights from successful restoration efforts across the world, we are supporting the Tembé and Guajajara communities in restoring areas of their territories that have been devastated by deforestation.
OUTREACH, EDUCATIONAL MATERIALS, AND INDIGENOUS STORYTELLING
We will continue to facilitate impact screenings for lawmakers and influencers and provide audiences the important opportunity to connect with Indigenous leaders in person.
We will work with Journeys in Film, who develops standards-based curriculum guides for classroom use, conversation guides for afterschool programs, community screenings, and university courses to educate students and facilitate discussions alongside the film.
We are building an engaged social media community employing Indigenous content creators to produce additional short videos dedicated to diving deeper into important subjects and solutions addressed in the film. Empowering current and future Indigenous storytellers with the opportunities and the skills they need to tell their stories is paramount to the future we want to see.
